Mobile food has always intrigued me. There is something so fabulous about opening up shop on wheels and traveling to share your creations with the world. After secretly wishing for a tea truck in Philadelphia for over a year, I was thrilled when Melange Tea Cart decided to roll into the City of Brotherly Love and share tea with passersby.
As I approached the truck, the vibrant orange cloth seemed to welcome me as it waved in the wind. Tea aficionado and owner/operator of the Melange Tea Cart, Boris Ginsburgs, greeted me as I browsed his incredible selection of tea. As I read his thoughtful tea descriptions that referenced origin, color, name, steep time and flavor, my inner tea nerd rejoiced to see that he was truly passionate about educating customers about their tea. Listening to him interact with customers, I was so pleasantly surprised to hear him excitedly share details about their selection and recommend future steeps.
Intrigued to learn more about his wonderful truck and love of tea, I asked Boris a few questions and graciously answered each and every one with incredible detail.
But before I leave you to sip and soak in Boris' wise words and insight into the tea truck world, let me recommend that you follow @MelangeTea on twitter to learn about their teas, location and hours.
An inside look at Melange Tea Cart, Boris' favorite teas, how he chooses his tea, his thoughts on Philly as a "tea city" and much more:
When & Why Did You Decide To Share Your Love Of Tea Through Your Fabulous Cart?
Yumiko and I had talked about a food cart once or twice, but only as much as any married couple discusses possibilities, daydreams, 'wouldn't it be nice', etc. In December of 2009 we happened to stumble into an
opportunity to acquire a working food cart in an established location at Drexel, and we pounced on it. For maybe a month or so, we kicked around a number of ideas about what to do with the cart, different foods we could prepare and serve, identities we could build. Tea was the perfect answer for us.
From a practical standpoint, a tea cart is a devious form of genius. Most street vendors put in enormously long hours behind the scenes to run their business, and the overhead expenses are pretty crazy; in actuality, carts are not a very successful business model. Running a tea cart is, in comparison, a remarkably easy affair, the labor can easily be managed by the two of us, while allowing us to maintain active social and personal lives. We also believed that doing something "different" would have the best chance of success, and gives us the best chance in the long run of building our identity up and leading to something bigger.
Relative to "normal" food carts, our workload is infinitely less, and therefore we can focus most intently on presenting the highest-quality offerings possible at the lowest possible price. This is the center of our approach. One of the reasons we've been unhappy at other jobs we've had is simply that one could not be *proud* of what one was doing to earn a living; we wanted to ensure that we could be proud of our cart, and serving something healthy, made as close to perfection as we can manage, and affordable to one and all... that seemed worth doing.
Is There One Particular Tea That You're Excited To Share With Philadelphians (that they might not otherwise know of)?
I think what we've been most excited about, actually, is the ability to offer single-origin teas to our customers. Blends are commonplace and, to us, a bit boring - English Breakfast certainly has its place in our hearts (still the tea we drink most in our daily lives), but it's exciting to give people the chance to separate out the parts, and start to explore the Keemuns, Assams, Ceylons, Kenyans, and so on, that make up the blends with which they are so familiar. It's wonderful to educate our customers - it's very common for most customers to be surprised there is more than one Darjeeling!
Allowing people to explore the varietals lets them develop their palate, learn what 'base' flavors they most enjoy, and gives them a footing upon which to launch into exploring the possibilities of scented teas, tea blends, and so on. It's incredibly gratifying to have customers who, a few weeks ago, were ordering "something strong and dark", and are now talking about preferring a Yunnan in the morning and a Ceylon in the afternoon because of their different finishes. The more they learn, hopefully, the more they can appreciate how much effort we put into what we do, and we hope they will continue their tea journey with us for a long time to come.